In today's sales and marketing environment Customer Relationship Management must go beyond simple Contact Data information. It must provide management and tracking of the full sales cycle, reporting and accountability.

The MWS Co. utilizes a powerful software tool Selltis to achieve these objectives. Selltis is the same powerful CRM tool selected and utilized by Texas A & M University Research and Education Initiative for Industrial Distribution Programs.

The MWS database currently provides company and contact information for over 700 industrial distributors and over 3000 consumers throughout Texas, Oklahoma, Arkansas, and Louisiana.

Utilizing the basic database the company has capabilities for:

• Territory and sales call planning
• Sales call accountability and reporting
• Internal communication of all activities
• End User Sales Tracking
• Forecasting
• Project Management
• Lead and Quotation Management
• Product Testing and Reporting
• E-Mail and Fax Product Promotion